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Logo and Brand Guidelines

At the heart of our brand identity is our name and logo.  It has been specially crafted and is unique to the Duke of Edinburgh's International Award.

The logo above can be saved directly (right click on the logo above and select "save image as").  Alternatively please email [email protected] for a high resolution copy.


  • Never recreate the logo or any of its elements
  • You must always use the master artwork provided
  • Do not squash or distort the logo


 Use of the Duke of Edinburgh's Hillary Award name


In Aotearoa New Zealand, correct use of our name is: The Duke of Edinburgh’s Hillary Award (The Award).

The Award must be referred to as “The Duke of Edinburgh’s Hillary Award” in the first instance, and then can be referred to as “The Award”.

In informal settings, the Award can be called Duke of Ed.


Please note that the Award SHOULD NOT be called DoE, D of E or Duke of Edinburgh Award.


Our full legal name and Te reo Māori translation is: 

The Duke of Edinburgh's International Award | Hillary Award Aotearoa New Zealand

Te Tohu Aonui a Te Tiuka o Erinipua | Te Paraihe o Hillary Aotearoa New Zealand


Award Promotional Material

If you are a partner or provider of the Award in Aotearoa, please contact [email protected] if you would like access to promotional material including photos, a 90 second promotional video and a powerpoint presentation.


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